📘 Book Review – Losing the Signal The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry
The fall of RIM/BlackBerry is directly related to the rise of Apple and iPhone. As one took off, the other crashed and burned. While it barely registers today, several years ago, RIM and the BlackBerry were THE phone of choice. It was small, efficient, and did it’s job extremely well. It had good battery life, you could check email, and send short text message on a serviceable keyboard. All of this on a low bandwidth signal. It was amazing, right up until the point it wasn’t. In many respects, the BlackBerry thrived because of it’s unique functionality and lack of competition. It was the first, so it was the best. It worked in the Enterprise and had strong support from high level CEOs. Big corporate deals were made using the BlackBerry. When the iPhone came on the scene it barely made a dent. There was little momentum, so it wasn’t a threat. As famously and ignorantly noted, it didn’t have […]
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