📕 Book Review – Jony Ive The Genius Behind Apples Greatest Products

More biographies. More Apple. Jony Ive, who’s been working inside Apple since the days of the Newton, has changed the way we view and work with computers and electronic devices. His new approach to the look, feel and interaction, has shifted us away from “beige boxes” to devices of gleaming white plastic, translucent materials, funky colors, aluminum, and who knows what’s next. His concepts of design language and aesthetic has influenced industries far beyond “tech.” Going from near obscurity in the “basement” design lab of Apple, Jony reached celebrity status. Apple has gone from bulky, uninteresting devices to what many consider works of art. Through this journey we see his process. A process open to new ideas and new ways of doing things. It worked in the past, but it can be done better for the future. Jony iterates over a design hundreds of times, making changes, re-evaluating, and going in different directions if need be. When starting, everything is […]